In October 2009, the saga of Falcon Heene, the Colorado child known also known as "Balloon Boy," became a media sensation, most notably on the 24-hour news channels, which provided up-to-the-minute, commercial-free coverage for more than an hour. As
NPR's David Folkenflik writes, "The medium was the message. The images of that silver mylar balloon shooting across the sky were transfixing. They came from a local news helicopter—ginned up, apparently, by the phone call of Falcon's own father, Richard Heene, to the newsroom of a local television station shortly after the balloon's release to the sky." Perhaps not surprisingly, even today, Heene still receives media coverage: Most recently, United Press International covered his family's
cross-country move to Florida.