Notes From Sundance

01.26.11

James Franco's World Domination

This year's Oscar nominee and co-host debuts his 'Three's Company' art exhibit at Sundance.
james-franco-sundance
James Franco (Photo by: Victoria Will / AP Photo)

James Franco’s world domination, or at least his Where’s Waldo-like ubiquity continues unabated in Park City. Today he’s featured on a banner ad on the cover of the Salt Lake Tribune: six Oscar Noms for 127 Hours! (Lotta hometown pride for that film, which is set in Utah.) And even though he doesn’t have a film at Sundance, the actor/documentarian/performance artist/Ph.D. student/Oscar co-host does have, naturally, an art exhibit.

It’s called Three’s Company: The Drama, and it is not (in the vein of his General Hospital-MoCA shenanigans) performance art. No. We were quickly corrected upon entering the New Frontier space—where dozens of multimedia, and every other kind of media (“transmedia,” “new media”) exhibits are on display—that Three’s Company is “immersive” media. As the placard on the wall outside of the installation explains: “By pulling apart the individual story elements of the show Three’s Company, and reconstituting them into a fully immersive (see?) experience, Franco allows viewers to activate the body in the act of remembering and reliving the iconic sitcom.”

To read the rest of Nicole's post on Sundance Channel, click here