Apple’s Most Memorable Ads

Apple is famous for marrying artistic design with rapidly advancing technology, and in 1998 the company kicked off its largest ever ad campaign for its new iMac computer. Investing $100 million into the project, the risk paid off—big time—when the new operating system became the fastest selling PC in history. This TV ad set to the Rolling Stones' “She’s a Rainbow” was the perfect choice to showcase the computer’s innovatively sleek new design and punchy use of color. Watch the famous “think different” ad that remains one of the most successful to this day.