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The 10 'Manliest' Products

The new diet soda Dr. Pepper Ten claims it’s “not for women.” See more products targeted for testosterone.

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It may be hard to believe now, but back when Marlboro was introduced in 1924, it was strictly a women’s cigarette—using the slogan “Mild as May”—because it was filtered. Then in the 1950s, with concerns that the product caused lung cancer, the Leo Burnett advertising agency repositioned Marlboro as a manly cigarette (because men were concerned about smoking something perceived as feminine) with the iconic figure of the Marlboro Man. Within a year of the rugged cowboy’s debut, Marlboro’s market share rose from 1 percent to 25 percent, and today it is the best-selling cigarette brand in the world.

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