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The 10 'Manliest' Products

The new diet soda Dr. Pepper Ten claims it’s “not for women.” See more products targeted for testosterone.

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Wishroom Bra for Men

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In Seinfeld’s classic battle of man boob maintenance, Kramer and Frank Costanza argued about whether their prototype for a men’s bra should be called “The Mansierre” or “The Bro.” Then in 2008, Japan’s Wishroom lingerie shop introduced the product for real—and found it had incredible support. Wishroom sold an astonishing 300 bras in the first two weeks. “Since we launched the men’s bra, we’ve been getting feedback from customers saying, ‘Wow, we’d been waiting for this for such a long time,’” Wishroom executive director Akiko Okunomiya said of the product, which is available in white, black, and pink. Added satisfied customer Masayuki Tsuchiya: “I like this tight feeling. It feels good.”

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