Death by Video
10.07.12 8:45 AM ET
Rapper Lil JoJo Was Slain After an Internet Feud With Rival Chief Keef (VIDEOS)
UNIQUE VIEWS TO A KILL
A series of online videos helped make Chief Keef a hot new rap star with a contract reportedly worth $3 million. Another young Chicago rapper known as Lil JoJo made his own bid for fame and riches with a series a raps dissing Keef and his buddies. But in Chicago, what is said on the Internet can be played out on the street with very real bullets. JoJo’s dreams of riches ended in Grave 1, Row 2, Lot 63, Block B, Section 30 at Mount Hope Cemetery.
RIP JoJo. Keef’s album is due out next month.
OUT OF THE MOUTHS OF BABES
Ten months ago, the video below showed a youngster said to be six years old exulting that somebody named Chief Keef had been released from jail.
WHO IS THIS CHIEF KEEF?
The video went viral and with that came the question: “Who is Chief Keef?” He turned out to be a 16-year-old Chicago rapper who had made a number of videos of his own. The early videos included “3Hunna,” with 300 a reference to the Black Disciples gang. It registered almost 10 million hits on YouTube as Chief Keef’s own videos went viral.
WE LIKE “I DON’T LIKE.”
Kanye West made of remix of another Keef number, “I Don’t Like.” Many people prefer Keef’s version, which topped 16 million hits.
MONEY? ME, TOO!
With all the hits and cyber buzz, several record companies sought out Keef despite his gang-oriented lyrics and alleged affiliation with the Black Disciples gang. He chose Interscope, signing a contract for a reported $3 million plus a bio pic.
Lil JoJo, another younger rapper in the nearby turf of the rival Gangster Disciples, decided to make his own bid for riches and fame. He apparently sought to create an East Coast–West Coast, Biggie Smalls vs. Tupac type feud from only three blocks away with such videos as “3HunnaK.” The K standing for ‘killer.’
‘I’M A KILL YOU!’
The letters in the chorus “BDK” stand for Black Disciple Killer. JoJo kept it up by posting a video of him and his buddies driving through Keef’s turf and shouting insults at his buddy Lil Reese, who performs with Keef in “I Don’t Like.” Somebody can be heard replying, “I’m a kill you,” and it is not a rap lyric.
WITH A BULLET
Not four hours after posting the immediately preceding video, JoJo was shot to death. The mourners at his funeral, recorded below, almost tipped over the coffin. Young people afterwards danced to his big hit in the parking lot.