For two years, conservatives have been pointing to 2010 as the model to follow in every subsequent election. They overlooked one basic fact:
In 2010, voters over 60 accounted for 34% of the electorate.
In 2012, voters over 65 (I don't know why they changed the age breakouts, but they did) accounted for 15% of the electorate.
The rest, as they say, was as easy as falling downstairs.