The media company behind the Kate Middleton hoax call has caused new controversy after one of its radio presenters called British chef Marco Pierre White a "rude p***k".

White later said Austereo, "lacked sensitivity and regard for others".

International Business Times reports that a Melbourne-based radio presenter quizzed the chef about his three failed marriages, saying: "Hey mate, married three times, was the first wives dismissed, for want of a better word, cause they can't cook, or didn't like your cooking? Is that an issue with them?"

In response, the chef said he was just pleased that he had found three women who were willing to marry him.

Lewis then said: "Yeah, cos if you're the rude prick you come across on TV, I wouldn't be there long either. That's just me surmising what I've seen on TV."

Pierre White replied: "There's no need for rudeness. I think you should say good morning to me, and good bye, because one, I take offense to being called that. I haven't shown you disrespect, I haven't been rude to you. I don't like being called that word. I'm very sorry."

He then walked out of the interview.

Pierre White said later:  "I thought why should people get away with this? Why should they be allowed to bully people?"

Last year a hoax call made by Austereo's 2Day FM presenters Mel Greig and Michael Christian to Kate Middleton's hospital was followed by the suicide of Jacintha Saldanha, the nurse who transferred the call.