Model Inc.

02.26.13

Cara Delevingne Trademarks Her Name

The British model of the moment registered her name as a trademark with the Intellectual Property Office.

Cara Delevingne is poised to take over the world. At the ripe old age of 20, the British model is one of 2012’s breakout stars, starring in ad campaigns for Burberry and Chanel and walking big-name runways like Marc Jacobs and Oscar de la Renta. Now, the bushy-browed beauty is planning her next big move: becoming a global brand.

Delevingne filed to trademark her name with the International Property Office in December, The Sunday Times reports. The newly-acquired branding rights means that, from now on, she is the only one permitted to use her name--giving her power over a range of products including perfumes, handbags and umbrellas. And that’s not all Delevingne controls. She also registered her own company, Cara & Co, with her father Charles listed as its co-director.