Content Section

Get Out the Hook: NBC Yanks 'Smash,' Moves It to Saturdays

'Smash' was once heralded as a potential savior for ailing NBC. Now the network is banishing it to Saturday evenings.

Ouch.

The ratings have not been kind to Season 2 of NBC's musical-comedy Smash, which returned earlier this year to a distinct lack of fanfare from both critics and viewers, despite numerous behind the scenes changes and the departure of several characters (goodbye, Ellis!), as well as creator Theresa Rebeck.

NUP_151792_1250.JPG

(L-R) Jack Davenport as Derek Wills, Debra Messing as Julia Houston, Michael Christofer as Jerry in NBC's Smash. (Craig Blankenhorn/NBC)

But things are going to get tougher still for Smash, which will depart its Tuesdays at 10 p.m. timeslot, which was previously home this season to Parenthood.

Unlike the show's ficticious musical, Bombshell, Smash is not Broadway-bound, however, but rather destined for the graveyard shift of Saturdays at 9 p.m., beginning April 6, according to a press release put out on Wednesday by the network.

When Smash premiered in February 2012, it garnered positive reviews and launched with 11.44 million viewers tuning in to see whether ingenue Karen Cartwright (Katharine McPhee) or jaded chorus girl Ivy (Megan Hilty) would be selected to play Marilyn Monroe in a musical biopic. But those numbers are now a distant memory: The March 5 episode of Smash attracted a shocking 2.68 million viewers, a loss of nearly 9 million viewers since its launch.

No surprise then that the show is heading to Saturdays, traditionally a dumping ground for underperforming shows to be unceremoniously burned off.

The move signals a distinct change of mood surrounding the promotion of the show, a passion project for NBC Entertainment Chairman Robert Greenblatt, who originally developed the show at Showtime, his old stomping ground, before bringing it to NBC. While the network insists that the show "will air its entire season of 17 episodes," things aren't looking too good for Smash at the moment.

While it's perhaps too early to prognosticate about the 2013-14 season pickups, it's a pretty safe guess that, at this point, Smash is, well, smashed.

You Might Also Like

Lately

TODAY'S STORIES

Channing Tatum’s (Hilarious) Music Video

Channing Tatum’s (Hilarious) Music Video

Jimmy Kimmel Live aired a hilarious music video starring Channing Tatum, Jamie Foxx, Kimmel, and more.

Kanye West

‘Yeezus’’ Quotable Lines

The D-list

Ed Hardy Blames Jon Gosselin For Brand Bomb

What Retirement?

Life After Porn

Mr. Moms

Father Knows Best

130616-lacob--madmen-bob-benson.jpg

The Talented Mr. Benson

Jace Lacob on the true identity of eager-to-please ad man Bob Benson (James Wolk) on “Mad Men.”

130616-sykes-lawson-tease

Outrage as Saatchi Calls Throat-Squeezing ‘Playful Tiff’

Following the shocking pics showing art multimillionaire Charles Saatchi apparently choking his celebrity-chef wife, the gallerist now claims it was just a ‘playful tiff.’ Tom Sykes on the rumors that Saatchi has finally flipped.

vulturelogo

wonderwall

Is This Masturbatory Ad Too Much?

Get your mind out of the gutter! In an undeniably brilliant (and controversial) way to boost name recognition of their brand, the protein drink company 'For Goodness Shakes' has just released this awkwardly prurient ad. Decide for yourself if it goes too far.

  1. Romancercise with John Mayer Play

    Romancercise with John Mayer

  2. Bieber's Biggest Bonehead Moves Play

    Bieber's Biggest Bonehead Moves

  3. Let's Ignore Sarah Palin! Play

    Let's Ignore Sarah Palin!

Elsewhere

Fashion Beast

Elsewhere

The Royalist