David Frum

03.20.13

How to Persuade Minority Voters: Show Up and Listen

The RNC's message of outreach is being anticipated and acted on by one Republican member of Congress, New Mexico's Steve Pearce.

Rep. Steve Pearce is the rarest of Republican Party officeholders, a very conservative Anglo who keeps winning elections from a predominantly Latino electorate.

As the national GOP seeks to improve its dismal standing with Hispanic voters, the 65-year-old former oil man has some advice.

"You just have to show up, all the time, everywhere," he said, during a recent barnstorm tour of his district, which sprawls across the southern half of this border state. "Most Republicans don't bother. I do. I bother."