This story was produced in partnership with Storyboard, Tumblr's home for original journalism.
Frank Ocean has officially gone high fashion. He’s the face of Band of Outsiders’s Spring/ Summer 2013 campaign, which was released in a series of Polaroids on Wednesday. In the photographs, which were shot by the brand’s designer, Scott Sternberg, Ocean wears several looks from the collection.
In one picture, Ocean reclines in a tuxedo on a park bench in Downtown Los Angeles; in another he lies listlessly on a grass lawn -- in a third, he sits in a poncho on a cement stoop. And Ocean looks good in the clothes: afterall, he wore a yellow Band of Outsiders suit onstage during his performance at the Grammys last month.
Ocean joins a long line of stars that have appeared in campaigns for the brand. The painter Ed Ruscha rode a motorcycle in a campaign last year – and Michelle Williams, Kirsten Dunst, Andrew Garfield and Amy Adams have all made cameos in Sternberg’s now-famous Polaroid campaigns in the past.
The Fall 2012 campaign featured Josh Brolin as a modern cowboy. At the time, Sternberg told us that there would only be two more Polaroid campaigns, and that afterwards he would publish a book of them. “It’s time to close the chapter on the Polaroids,” he told us. “It’s time to evolve.”