04.14.13 8:00 PM ET
The Best Longreads in Business and Finance for the Week of April 12
Does BuzzFeed Know The Secret
Andrew Rice, New York
The story of how a Deleuze-reading MIT graduate student became the future of online publishing and advertising.
David Farley, Afar
When it comes to food, Ethiopia is more known for its lack of it. But it’s also one of the world’s great coffee growing regions and according to coffee hipsters everywhere, it’s the best stuff in the world.
Refugees of the Modern World
Joseph Stromberg, Slate
Electromagnetic hypersensitivity isn’t a disease recognized by the medical community, but for the people of Green Bank, West Virginia, it’s a modern plague. Welcome to the land of no cell phones, wifi, or radio.
How Goldman's dollar-store bet reaped a fortune
Lauren Tara LaCapra and Carrick Mollenkamp, Reuters
Want to know what a full-service investment bank can do? Generate $1.2 billion in revenue from one company, Dollar General. How did they do it? Investing, lending, and banking.
“Household name” cloud computing companies are preparing to dunk their servers in vats of oil
Christopher Mims, Quartz
What we know as “the cloud” is actually very, very solid: giant, noisy, air conditioned data centers tucked away in cool, dry spots on the globe. One company wants to put all of that into a shipping container. The trick? Liquid cooling.