Sometime between right now and the end of the month, there is going to be one very big photo-op, and the jockeying for position has begun.
The photos of William and Kate leaving hospital with their new baby will be among the most shared images ever to have existed on earth, and photographers have already begun setting up at St. Mary's Hospital, claiming their spaces for the all-important shot of the happy parents.
Parking has also been suspended to allow the royal vehicles unfettered access.
Kate is expected to be admitted to the hospital - where each suite offers a satellite TV, radio, safe, bedside phone, Internet access and a refrigerator - soon. Whether or not William will be there is open to debate.