Fashion Cheat Sheet

07.25.13

Royal Baby Blanket Sells Out; Lululemon Courts Wall Street Jocks

and One Direction launches a makeup line.

Royal Baby Blanket Sells Out: While no one was looking, the Royal Baby, aka Prince George Alexander Louis, made an outfit change on Tuesday after making his first appearance outside the hospital. He wore not only one baby blanket, but two. The second blanket, made by US-based company aden + anais, is now  sold out in the UK, but is still available in the US. This phenomenon known as "The Kate Effect" also contributed to the crashing of Jenny Packham website after the Duchess left the hospital wearing the designer's polka-dot dress. The UK economy is booming thanks to all of the Royal Baby related merchandise as well. [The Telegraph

Lululemon Courts Wall Street Jocks: Lululemon will provide uniforms for all participants of the fifth annual Wall Street Decathlon in an effort to encourage more men to buy their yoga gear. The brand plans to open a store exclusively for men in 2016 and will go beyond yoga to sell clothing for sports like golf and running. The Olympic men's beach volleyball team has worn Lululemon uniforms in the past and even hockey players wear Lululemon boxers. "All my boxers are Lulu, I don't wear anything else," says an enthusiastic Toronto hockey player to Business of Fashion, who also claims he spent $10,000 on Lululemon over the past 10 years. If the Wall Street athletes are anything like this guy, the future for Lululemon is bright. [Business of Fashion

One Direction Launches Makeup: Apparently, "being the way that you are" is not enough for the boy band One Direction, who have just launched their own makeup line called "Little Things." The line includes five lip polishes and five shades of the "Kiss You" lipstick -- which the band members have "signed" -- five nail polishes, and three cheek tints. The products are all under £3 and will be available in the UK on July 29th. [Elle UK]

Angry E-mail Gets J. Crew CEO on the Phone: When the wife of Forbes writer Chris DeRose wrote an angry e-mail to J. Crew, she did not expect a response, let alone a phone call from the brand's CEO Millard "Mickey" Drexler and President Libby Wadle. Her e-mail complained about the fall/holiday collection, claiming that the brand is "leaving [its] core values and styling and abandoning [its] loyal customers." She continues, "I would have thought you had learned your lesson at the Gap!!" In less than 24 hours, she had a voicemail from Drexler. She then was able to speak with the J. Crew leadership team, who asked her numerous questions and listened politely to what she had to say. Drexler defended the company embracing change, but said in a later e-mail "We're on it for sure. I hope you see a difference this fall." [Forbes]