Saint Laurent’s Newest Models Are Music Legends
B.B. King, Chuck Berry, and Jerry Lee Lewis probably aren't the first people you think of when you hear Saint Laurent, but these music legends are the faces of the brand's latest Music Project campaign.
Hedi Slimane, creative director of Saint Laurent, created custom pieces for King, Berry, and Lewis, and then traveled around with the musicians to capture the black-and-white campaign images. Slimane photographed King in Las Vegas wearing a bespoke version of the classic Le Smoking suit, while Berry and Lee Lewis were shot in custom tuxedos.
Earlier this year, Slimane photographed a series of musicians for the brand's first installment of the ongoing Music Project campaign. First in the line-up was Daft Punk, who were shot in their iconic black helmets and Saint Laurent's iconic, sparkling Le Smoking suits. He also photographed Marilyn Manson, Courtney Love, Kim Gordon, and Ariel Pink to round out his fascination with West Coast music culture.