Unlikely Muses

Saint Laurent’s Newest Models Are Music Legends

For its latest Music Project campaign, Saint Laurent tapped music legends B.B. King, Chuck Berry, and Jerry Lee Lewis.

09.17.13 5:55 PM ET

B.B. King, Chuck Berry, and Jerry Lee Lewis probably aren't the first people you think of when you hear Saint Laurent, but these music legends are the faces of the brand's latest Music Project campaign. 

Hedi Slimane, creative director of Saint Laurent, created custom pieces for King, Berry, and Lewis, and then traveled around with the musicians to capture the black-and-white campaign images. Slimane photographed King in Las Vegas wearing a bespoke version of the classic Le Smoking suit, while Berry and Lee Lewis were shot in custom tuxedos.

(BB King/ Hedi Slimane)

Earlier this year, Slimane photographed a series of musicians for the brand's first installment of the ongoing Music Project campaign. First in the line-up was Daft Punk, who were shot in their iconic black helmets and Saint Laurent's iconic, sparkling Le Smoking suits. He also photographed Marilyn Manson, Courtney Love, Kim Gordon, and Ariel Pink to round out his fascination with West Coast music culture.

The latest trio, said to be childhood heroes of Slimane, draws on the relationship between Saint Laurent and rock, which can be traced back to the days when Yves Saint Laurent himself outfitted Mick and Bianca Jagger and for their wedding in 1971. [Dazed]

(Jerry Lee Lewis / Hedi Slimane)

(Chuck Berry/ Hedi Slimane)