10 Reasons PepsiCo and the NFL Partner to Form a Perennial Winning Team

PepsiCo and the NFL have made history together. With mass appeal on their side, the two powerful brands are going on 30-years of a winning partnership.

02.03.14 4:59 AM ET

1.  The power of the NFL helps PepsiCo grow its business.  Because of its three decade partnership with the NFL, PepsiCo has a deep understanding of all things football and its brands are now organically woven into the fabric of the league.  The Gatorade dunk is a perfect example, which has been a Super Bowl tradition since 1987.


2.  The NFL is the most popular sport in the United States with more than 185 million fans. Women make up 45 percent of the NFL’s fan base.

3.  NFL fans are not only loyal to their favorite teams, but to league sponsors as well. According to an ESPN poll, 49 percent of those surveyed said they tried a product because of its NFL sponsorship.

4.  NFL activities take place all year longfrom the draft and training camps to the playoffs and Super Bowl-helping  drive busy selling seasons for a wide range of PepsiCo brandsfrom Pepsi and Lay’s to Quaker and Sabra.

5.  PepsiCo helps create fan excitement in and around NFL games through branded entertainment such as television commercials, entertaining videos, and the Pepsi Super Bowl Halftime Show, many of which incorporate PepsiCo’s music and entertainment relationships. Check out the "Get Hyped For #Halftime" video above, featuring country star Lee Brice.

6. Their brands connect with the NFL and its fans everywherein the locker rooms and on the field where they fuel the players; and in the stands, at tailgate and sports parties, and in homes of fans where they provide great tasting snacks and beverages to enhance the fun and excitement of the NFL.


7.  PepsiCo’s NFL sponsorships are popular with the company’s retail customers who benefit from team-specific, point-of-sale displays, local activations and digital marketing programs that connect with consumers in locally relevant ways, drive sales and extend the NFL brand.

8.  Super Bowl XLVII was broadcast in 2013 in more than 180 countries and attracted 164.5 million viewers in the United States, setting the record for the most-watch television program (and the most watched across all demographic audiences).

9.  The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year and helps generate excitement for the game. In 2013, more than 100 million viewers in the United States tuned in to see Beyoncé perform and Pepsi’s crowd-sourced Super Bowl halftime show introduction earned the brand the distinction of being the most talked-about Super Bowl advertiser on social media.


Grammy® Award-winning artist Bruno Mars will perform during the Pepsi Super Bowl XLVIII Halftime Show on Feb. 2, 2014.

10.   PepsiCo was one of the first partners to support the NFL’s vision to expand football internationally by sponsoring the NFL International Series, an annual event hosted in the United Kingdom that has increased in number of games and popularity since its inception in 2007.