New Wrinkle
As more and more brands launch with socially responsible spins to their business, the big question is whether it’s just marketing buzz or truly authentic.
Brian S. Riordan is President/Partner of NSG/SWAT, a creative brand studio for the entrepreneurial class. He is co-author of Encore Performance (Atria Books) and co-owner of Vicki’s Tap Pups, America’s largest adult tap studio.
MOTHER AND SON
Marianella Febres-Cordero and her son, David Foote, have done so well with their luxury soap business that it’s hard to believe it all started just a few years ago in her kitchen.