Eric Barker is the author of the just released ‘Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong’. His humorous, practical blog, “Barking Up the Wrong Tree,” presents science-based answers and expert insight on how to be awesome at life. Over 290,000 people subscribe to his weekly newsletter and his content is syndicated by Time, The Week, and Business Insider. He has been featured in the New York Times, the Wall Street Journal, The Atlantic Monthly, and the Financial Times.