Laurence Bunin is Senior Vice President, College Connection & Success, at The College Board. He is responsible for leading, developing and managing the College Board's programs, activities, products, and services to help students connect with and successfully complete a high quality college education. This includes managing programs and services in the areas of SAT and admission; financial aid; scholarships; college planning; and college retention, remediation and success.

An essay prompt on this year’s test sparked an uproar by asking students to write about the ethics of reality TV. But don’t worry, says College Board chief Laurence Bunin—Snooki is not required reading.