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Nicholas  Ciarelli

The Google Killer

Article Page - Ciarelli Google Killer 2 Click to Enlarge "Nobody, including Wolfram, knows if it's going to work," says Danny Sullivan, editor in chief of the industry news site Search Engine Land. "It's not uncommon to have a search service come out with a business model that changes six months or a year down the road."

Business prospects aside, Wolfram Alpha has a shot at stealing a share of the nearly 300 million searches that are performed on Google each day.

"I think Google might try to kill Alpha, but I don't think Alpha's trying to kill Google," says Nova Spivack, the chief executive of Radar Networks, who received an early peek at the site back in March. "The question will be, how does Google respond to this?"

Wolfram Alpha still has some kinks to work out. The site is a little picky about how it understands questions, and extra words can lead it astray. (A spokesman says the version tested by The Daily Beast was a couple of weeks behind the latest version, which will feature an improved ability to make suggestions when a question doesn't compute.) And much work remains in expanding Wolfram Alpha's data sources, which span the sciences but include only the most perfunctory details of popular culture. If you try to calculate something that isn't in the site's database, you're out of luck.

Google has already begun to mimic some of Wolfram Alpha's functionality, albeit in much more limited ways. Last week the company launched Google Public Data, a tool enabling users to visualize government figures on population and unemployment.

"They must be planning to either embrace it or compete with it," Lenat says. "I can't believe that they would simply ignore it."

Wolfram Alpha offers a different kind of service than existing search sites. "Wikipedia could tell you all about cars and energy efficiency, but if you had a specific question about whether it would be better to drive or fly to a particular location—which would use more carbon—then that's something that you need sort of a fancy calculator for," Spivack says. "In many ways, Alpha is that kind of calculator."

Of course, no calculator can tell you the best restaurant in Montreal, or which politician deserves your vote. Wolfram Alpha can only compute facts—and many of those computations deal with science and advanced math. The site will need to branch out into other areas if it hopes to attract more mainstream users.

In tests, the site revealed that topics as diverse as automobiles and musical performers are under investigation. And the number of people named Nicholas in the U.S.? 775,933.

Nicholas Ciarelli is an assistant product manager at The Daily Beast.

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May 8, 2009 | 5:44am
Comments ()
connie47

It looks like it will be a valuable tool, but no way it replaces old-fashioned Googling. When I do research, I rarely want just a fact answer to my question. More often, I'm looking for differing points of view and reasoning.

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6:48 am, May 8, 2009
Ritarita

Old-fashioned
Googling.
That's a good one
Connie.

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12:21 pm, May 8, 2009
connie47

LOL @ Ritarita, and I'm old enough to know what old-fashioned actually means.

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6:27 am, May 9, 2009
dm10003

in technology, mac os 9 is old fashioned already.

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4:01 pm, May 9, 2009
Radman

Interesting.

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8:23 am, May 8, 2009
drmarkklein

Skeptical but will check it out.

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8:55 am, May 8, 2009
Maezeppa

"Wolfram Alpha simply gives you the answer."

So long as a user wants to also understand how the answwer is determined, Google will always have relevance. Nifty as the new search engine sounds, I don't know that it is a 100% replacement. Better would be one browser that the user could switch between modes.

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9:20 am, May 8, 2009
zenrei

Will it also validate that the answer is correct?

I not only want an answer to a question, but I like reading more on the subject.

I think there will be a place for this product, but it's not going to replace Google.

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9:55 am, May 8, 2009

This user is no longer registered.

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1:33 pm, May 8, 2009
logicwhore

Wow please tell me this is quantified sarcasm at its best and not some heart felt opinion you're having...please?

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2:36 pm, May 8, 2009

This user is no longer registered.

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4:19 pm, May 8, 2009
dm10003

they'd be comparable if wolfram supports user editing.

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4:02 pm, May 9, 2009
tnflyboy

@Joe,
it's 10^100... wait, wrong googol...

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9:11 am, May 11, 2009
Nudger

A bit of caution/historical perspective is warranted here.I remember the early days of Mathematica - as a scientist I found it useful, but it never really lived up to the hype for a variety of reasons.To call it "wildly popular" is a stretch - for every college math student that uses Mathematica, a thousand blindly abuse SPSS on a daily basis.

Wolfram is a brilliant guy - read his writings (e.g. New Kind of Science) and you'll see that. But there is much debate as to whether in the end he is a crank or visionary - similar to Dean Kamen (of Segway fame) or Roger Penrose (Emperor's New Mind).

If history is any guide, Alpha will be a fun tool, but I wouldn't bet on it having mainstream influence.

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9:59 am, May 8, 2009

This comment has been removed by The Daily Beast's editors.

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11:00 am, May 8, 2009
jackbutler5555

How generous of you to share your uh insights. It was also kind of you to read the article even though clearly you aren't interested in the kind of material this new search engine has to offer. But I think it is unfair for us to expect you to make such profound contributions on a regular basis. We really don't deserve it.

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11:46 am, May 9, 2009
lilybelle

Interesting piece, but please rectify dek. It's *not* technically a search engine.

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11:07 am, May 8, 2009
Ritarita

So what
Will the verb
Form be?

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11:17 am, May 8, 2009
piktor

"wolfie"

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2:17 pm, May 8, 2009
NDSquid25

I'm going to go with just the simple: "Wolf"

As in, "Hey, what is the molecular structure of methane?"
Response: "I dunno, wolf it."

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12:34 pm, May 9, 2009
dm10003

" 'fram it"? no? oh, well.

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4:04 pm, May 9, 2009
satyricaldude

This will supplement Google, but it is not a Google killer.

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11:21 am, May 8, 2009
dm10003

for someone googling simple things on the kitchen counter, simple is better, a la occam's razor. just as http://www.visualthesaurus.com/ is powerful but not central to my thinking.

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4:06 pm, May 9, 2009
allonfla

it won't replace google for me. Do you know how many new sites and new information I see when I do a search? i love coming across sites that I wouldn't have otherwise known about.

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11:36 am, May 8, 2009
sophia5

Injecting the whole Google angle along with the
grim reaper imagery seems like a
nice attention grabbing sensational touch,

even though Google and Wolfram Alpha
seem to serve different purposes at this point,
so where's the threat . . . the " GOOGLE KILLER ? "

Who doesn't want to know how much
carbon they use when driving versus flying,
or the nutrients in two Snickers Bars?

Sorry . . . Most of us do NOT live in NERDVILLE.

Branching out to the "real world,"
where most of us live, would be a good idea.

Might want to rethink the name.
"Wolfram Alpha" doesn't exactly roll off the tongue.

You know you're relevant when you become
a verb like "Googling."

Maybe we'll all be "Wolfing" or whatever, some day.

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11:40 am, May 8, 2009
Worthwiggles4

Sophia, I appreciate the reminder: nerd is out. Simple thinkers are in. I had forgotten that in the real world people don't want facts! They don't care about complex computations!

In the real world people want opinions and flash advertisements masked as legitimate reviews. Why would anyone want to know how many nutrients are in their food when they could google "snickers nutrient facts", click on the top result, and be faced with "Do You Know How To Lose Weight But Have A Hard Time Following Through? Join Peer Trainer!" No need to mention the flog in the side bar about how Jenny lost her 25 pounds.

It's funny just how high the level of anti-intellectualism is in so many of these comments (not just you Sophia). It's a cultural problem. And it seems that Wolfing is not going to reverse any trends on his own.

However, as "nerdy" as it may be. I like to think that my dad's generation would have fallen over themselves for a tool like this. And although it may never check the search market like google has. It may be able to capture a respectable niche of those of us who really don't care for the fuss and just want the facts.

Good article Mr. Ciarelli.

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2:41 pm, May 8, 2009
sophia5

@ Worthwiggles4

Funny as this may sound, I actually agree with you.

I just thought the columnist was reaching for a sensational
caption, and the grim reaper image which has since been removed,
to try and tie the two sights together, to make something
out of nothing, because Google and Wolf do serve two completely
different purposes . . . for now, and Wolfing does serve a purpose,
but not the same as Google.

I wish this country had more "nerds," more intellectuals.
I admire people like Bill Gates and Steve Jobs, and any engineer,
and we should all be concerned that our schools and students are
losing ground to China, India, etc., because we have become
a fat and happy country that cares more about Brittany Spears
shaving her head, than we care about NASA landing space crafts
on Mars. A mind boggling feat. The media doesn't even cover the Mars
landing.

We wouldn't even have this blog or internet if it wasn't for nerds.

Believe me, I don't take the genius-nerd-scientists for granted,
and I wish we paid more attention to their achievements.

Just seeing an airplane in the sky blows my mind . . . wondering
how the hell does something so heavy stay up in the air like that.
Most people take flight for granted, instead just bitching about
why their plane isn't on time.
We should all be grateful for the geniuses at Boeing, and any
"nerds" that makes our lives so much easier.



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5:20 pm, May 10, 2009
KitchenBomber

This new search engine sounds AWESOME!!
because all I want to EVER find on the Web are FACTOIDS!!
and it's not like Google offers any other features AT ALL!!

This article is CLEARLY and in NO WAY overhyping a search engine that no one will be using by lunch time the day after it launces.

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11:41 am, May 8, 2009
Llplo99

I just want to know how do you know the service will provide the correct answer? Having work on systems implementations, you realized that systems can provide the wrong answer if the logic is wrong or not applicable to the question being asked. I think it will be a interesting start but to be a really good service, the sources that the answer was derived from need to be provided for independent validation and for reference.


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12:16 pm, May 8, 2009
decyphersmc

I agree with the above, this is not a replacement to google (as noted by the author himself) and this was a total bait and switch on the beast's part.

This thing seems more like a wikipedia helper than google killer. If I search "Swine Flu" or rather "H1N1" will I get a definition or the current news on it? Which is more relevant to someone who would google that?

When's there going to be a piece about the next iPhone killer?

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12:23 pm, May 8, 2009
Toby22

Wasn't that they way ASKJEEVES.com was supposed to work?

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12:29 pm, May 8, 2009
thenanyu

If you think Wolfram Alpha is dumb, then you are probably too dumb to use it effectively in the first place.

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1:09 pm, May 8, 2009
logicwhore

easy tuff guy

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2:40 pm, May 8, 2009
GREGORYABUTLER

Does it make you feel good to be a snobbish asshole, Thenanyu?

Does it fill the emptyness inside?

Do you feel like a big man/woman/hermaphrodite to insult strangers on the internet?

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1:15 pm, May 9, 2009
tdarwin

This potentially could hit Google in terms of the private search market. A lot of companies are using proprietary Google hardware/software to manage their search functionality. If this can do what it says, I could see this being very useful to sites with a lot of dynamic content, like social networking sites.

But as a general search utility, I'm not often searching for simple answers when I use Google, I'm trying to look for multiple sources of information on the subject, which doesn't seem to be what this does.

Also, I agree that the name makes a huge difference. Now, if they were to call it Walfa, so that I could go walfalling (which I pronounce in my head as waffleing), it might be a bit better.

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1:11 pm, May 8, 2009
Portmanteau

Great! Now all they need is a semi-attractive elitist blonde with a cackle to alienate the world with her wit and witicism.

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1:20 pm, May 8, 2009
exploora

Ha Ha :)

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12:27 am, May 9, 2009

This user is no longer registered.

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1:44 pm, May 8, 2009
hypersurf

There are two forms of information: text and data. We use word processor for text, and spread sheet for data. On the Internet, text side is booming, but data side is lacking. Many companies are working hard to change it. For example, Freebase is a data side equivalent to Wikipedia. Wolfram Alpha is a data side equivalent to search engine. These are two different worlds. Freebase would not replace Wikipedia. Data side search engine would not replace Google.

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1:50 pm, May 8, 2009
maelstream

Oh, give me one small flipping break, Ciarelli, and whoever whipped up that grim reaper pic. We notice the Beast search is powered by Ask. Ashes of AskJeeves. First day Wolfram Alpha goes online let's enter "Are you kidding me or what?"

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2:34 pm, May 8, 2009
Berengina

Why doesn't it ask itself how best to make money?

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2:50 pm, May 8, 2009

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4:21 pm, May 8, 2009
powerswabs

The new search engine has some problems. Go to the website www.howmanyofme.com and you will see that correct number of people in the USA with the name NICHOLAS is actually 421,261. This is quite a bit different from the number you cited in your article. This really makes me wonder about the accuracy of this search engine. beware.

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3:47 pm, May 8, 2009
RogueInk

BEWARE?

Yes, Beware, lest you not know how many Nicholai there are. You could be WRONG about that and then the world would crumble.

Your website tallies the number of people in the USA with the name Nicholas. The question asked of the new search engine was, "How many people are ALIVE with the name Nicholas?"

I don't know if anyone has mentioned this to you, but there are people living outside of the U.S.

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12:03 pm, May 9, 2009
powerswabs

First of all the reporter clearly writes in his last sentence: "And the number of people named Nicholas in the U.S.? 775,933" Rogueink - Do you see the word "US?"

So either the search engine got it wrong - or the reporter got it wrong. Either way --> the fact presented in the last sentence is WRONG. And yes, therefore the readers need to be wary of this article. If one fact is wrong, than there is a high likelihood that other facts are wrong. Reader - BEWARE!

Second of all, are you concluding that in the whole rest of the world outside of the USA there are only roughly 355,000 people named Nicholas? Are you kidding me? That seems to be a very ignorant assumption and truly you had no business berating my comment. That was not very nice and it only shows how ignorant you are. The reporter got it wrong - or the search engine got it wrong - either case - Reader BEWARE.

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5:50 pm, May 9, 2009
surlybastard

Jesus Christ Wolfram is big bull shitter. Remember "A New Kind of Science?"

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4:40 pm, May 8, 2009
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The Google Killer

by Nicholas Ciarelli

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