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Jeff Deeney

How a Rich Suburban Girl Became a Drug Kingpin

BS Top - Deeney Philly Drug Murder Getty Images Ever since the murder of Rian Thal two weeks ago in Philadelphia, everyone wants to know how this girl from a wealthy suburb ended up a high-stakes drug trafficker in the city’s hip-hop scene—but it’s not as unusual as you might think.

In the early evening light of Saturday, June 27, four men barely disguised by low-drawn baseball caps casually strolled into a Philadelphia luxury apartment complex, took the elevator to the seventh floor, and shot up-and-coming club promoter, 34-year-old Rian Thal, in the head. Multiple surveillance cameras captured the seeming ease with which the killers performed. On their way out, one shooter nearly walked into a man carrying a piece of furniture, smoothly side-stepped around him, and slid anonymously out the door.

A sign reading “Under Constant Video Surveillance” is prominently displayed at the entrance to the apartment complex where this took place, and on June 27, those cameras paid off: Last week, 25-year-old Katoya Jones, seen in the video letting the killers into the building, was charged with murder and conspiracy. According to police, Jones, who also lived at the Piazza, is the girlfriend of North Philly drug dealer James "Poo" Wilson, 36, who masterminded the plot.  Wilson is still at large.

Click Image Below to Watch the Surveillance Video of Rian Thal's Alleged Killers

Katoya Jones, now charged with murder, appears to let a man in a white shirt into Rian Thal's building. He, in turn, lets two more men in. The three men then go up to the seventh floor, where they allegedly kill Thal in the stairwell to the left of the elevators.

The Piazza wasn’t meant for cold-blooded drug crimes. An 80,000-square-foot plaza ringed by clothing boutiques, art galleries and trendy restaurants, real-estate heavy-hitter Bart Blatstein dropped $500 million to make it not just an apartment complex, but an ongoing cultural event.

Nor was Thal the type of woman most people think of when they imagine a drug kingpin. A petite, blond, perpetually smiling product of an upscale Philadelphia suburb, her neighbors mainly remembered her as a cat lover whose drug of choice was nothing stronger than chocolate candy. Thal’s Twitter feed featured posts like, "Oh my god I am having a foodgasm, chocolate chip bread pudding!!!!!"

Yet when police arrived at her building, they found four kilos of cocaine in Thal’s penthouse apartment, along with $100,000 in cash. Newspaper reporters scrambled to her MySpace page, and found glamorous pictures of Thal out on the town with the city’s hip-hop and sports stars. She was big enough that the nightclub she promoted, Plush, had advertised a joint birthday party on July 18 for Thal and James "Kamal" Gray, a member of famed Philly hip-hop group The Roots.

Thal’s moneyed high gloss, it turned out, stemmed from her underworld involvement, which went back at least a decade. She was an improbable real-deal, big-time trafficker who had once been convicted of smuggling meth into the U.S., and, in a separate incident, was kidnapped and then released by another drug dealer, possibly as part of a disputed deal.

And now around Philadelphia, even as the details of the case are still unfolding, the question is on everyone’s lips: How did this white girl (in the hip-hop clubs, she was actually known as “white girl”) from the wealthy suburbs get to this level of the drug game in the first place? Having previously been in a similar position myself, let me try to shed some light on how someone like Thal could end up a big shot in that world.

It’s not as surprising as you’d think that someone like Thal, a reported casual coke user, would find herself being asked if she wanted to start participating in deals. I once knew a coke dealer—not a barroom nickel and dimer, but the kind of dude who could get you kilo if you needed it—and there were moments of opportunity when I, too, was asked if I wanted to get in on the game. Did I want to front five grand and go in on a niner? The question came up more than once.

So when I read about Rian Thal’s murder, I wondered how long ago it was that someone put a similar question to her. Did she want to get in on a brick? Would she mind if someone stashed a couple at her crib, along with some cash?

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July 10, 2009 | 9:06pm
Comments ()
whipmawhopma

Jeff Deeney - Interesting picture.

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12:17 am, Jul 11, 2009
Thutmoses

Great read.

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12:41 am, Jul 11, 2009
aperturemad

Not really a drug addict, nothing like a real writer, certainly not a dealer, mover or shaker in the "hip-hop scene".
Gossip. hearsay.

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6:18 am, Jul 11, 2009
grasiv

You sound like a petty hater. The author may not be a mover or shaker but you don't need to be one in order to have valuable insight.

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1:46 pm, Jul 11, 2009
shag11

Writer can be telling the truth. I did some modeling and dancing during the 70s and 80s for one of the few large coke dealers and his wife in L.A. I was on the periphery and had many opportunities to get in on the sales. Lifestyle was way too ruthless and they were always on edge, worrying about when the police when bust in. Which did happen a coiuple of times. The writer is dead-on.

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6:22 pm, Jul 11, 2009
Chicago48

The scene hasn't changed since the 1970s, 1980s. It's the same. You can be an innocent, partying at someone's house or just watching them get high, and you never know when someone will come in guns blazing and you end up dead. I was that innocent in the 1970s, and I never went back to that guy's apartment.

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7:59 pm, Jul 12, 2009
piktor

Jeff -- This is one of the more interesting posts I've read at TDB. It reeks of authentic, barely digested grit, succint life-death deals with Mother Pharmacopeia and ancillary nexus. A modern Death and the Maiden tale of the up and coming naive swanks down at Philly.

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6:50 am, Jul 11, 2009
katiewon

Very interesting article. It doesn't slam the girl but opens a window into how someone seeming to be so far removed from thug life could get sucked in.

It's pretty scary too that today's youth kills with such ease and how impressed they are with money and "glamour."

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9:52 am, Jul 11, 2009
numonk

Today's youth kills with such ease?

Violence among children is severely down from one hundred years ago. Money and "glamour" have been good reasons to kill for many eons, but 'ease' at with such youth kill is no different from what it has been. If anything, the risk of extreme exposure likely is averse to violent actions by many youth, and a culture of media puts so much exposure on cases of violence for increased periods of time; thus creating an illusion of increased violence.

And if one wishes to blame drug use and the drug trade for violence one must equally give attention to the incredible profits and unregulated business that result primarily from prohibition. Adding insult to injury, most incarcerations are non-violent drug offenders or small time and often non-violent street dealers. While our tax money keeps these folks in jail for trying to mediate what they put into their own body the kingpins and heavy players very rarely are exposed to the extent that they are prosecuted or exposed to violence such as Rian written about above has.

Prohibition has never worked, and the youth is NOT more violent. Maybe it's these violent video games that allow youth to further discern reality from fantasy; at least until they end up on the streets of Baltimore or Philadelphia, once their parents are incarcerated for non-violent drug use. Some kids feel slighted by this societal blight, and I for one understand their anger.

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1:45 pm, Jul 12, 2009
FoolsLogos

Eh, a hundred years ago 14-year-old kids from the ghetto didn't wave around guns and shoot each other up. Then again, a hundred years ago we didn't have ghettos.

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12:06 am, Jul 13, 2009
kiwibelle

Hey FoolsLagos! You're statement made me curious and wouldn't you know it... just a simple google search for "1909 Ghetto" turned up a book called "A Ghetto Takes Shape". A news paper article from 1909 detailing a school in a Jewish ghetto is on sale on ebay. So it seems you're wrong.

Oh and no, today's children aren't more violent then they were years ago. But don't blame you for thinking so. The media does a great job giving american's wrong information. The kids definitely are fatter though.

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12:29 pm, Jul 14, 2009
mburgh

FoolsLagos - Try reading Gangs of New York about the ghettos of the 19th century and the violent gangs then. Ghettos have been around for about six hundred years.

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7:53 am, Jul 15, 2009
Juliet3

Anyone who uses cokes or other illegal drugs feeds the beast that destroys many people. How you can take drugs and not feel guilty about all of the murderss that have been committed by the drug lords is beyond me. It is a disgusting narcissistic self indulgence.You're feeling worried because it came close to you this time--worrying about yourself

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10:07 am, Jul 11, 2009
numonk

Agreed. Those who drink cokes feed the beast that destroys many people. Diabetes, heart disease, sedentary lifestyle. Kills exponentially more people than the drug trade, or illegal drugs for that matter.

Oh, wait, nevermind. We have diet sodas for all of our disgusting narcissistic self indulging first-world denizens.

This argument is as equally void of merit or logic as that of Juliet3's above.

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1:48 pm, Jul 12, 2009

This comment has been removed by The Daily Beast's editors.

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10:21 am, Jul 11, 2009
spinozareader

And may the amount of your future happiness be in proportion to the depth of your character.

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5:50 pm, Jul 11, 2009
lmktacwa

spinozareader: WORD!

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10:18 pm, Jul 11, 2009
HappyCamper

So, while Mexico becomes a "failed state" and 1000's of people die on drug war, "white girl" and her white friends freely enjoy their drugs.

Law enforcement steps in only because a "white girl" was murdered.

HC

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12:26 pm, Jul 11, 2009
NDSquid25

Insightful article and very persuasive. But it raises a serious question I have about "drug" laws in America.

How the hell do they still exist?!

If the government upholds the right to privacy in ones home as nearly sacrosanct, shouldn't the right to privacy in YOUR OWN PERSON be more fundamental?

I am admittedly liberal in my political philosophy, but I am blown away at the hypocrisy of conservatives on this issue. Champions of limited government, it would seem to me that Republicans should be decrying the intrusion of Big Brother when it comes to such personal decisions. Unfortunately, it is the (religious) right who keeps these laws in existence, apparently on moral/protectionist grounds.

Please.

What right does the government have to dictate how your affect your body?

This is not a rhetorical question. Someone please explain to me how a limited-government philosophy supports criminalizing personal consumption of these substances. (Note that I am not arguing for a lack of regulation but a lack of criminalization. There is a huge difference.)

Please do not forget to tell me what differentiates these 'controlled substances' from the other legal "drugs" already on the market: alcohol, nicotene, caffeine, multi-vitamins. All can lead to death by overdose.

Also, you need to account for the legal distribution of these "drugs." Doctors regularly distribute and utilize morphine/amphetamines for a variety of reasons. Why does use in one situation constitue treatment but in others a crime?

Finally, after answering the above queries, finish by telling me why the government cannot then criminalize ALL the food I eat, the clothes I wear, or the length of my haircut.

Soldiers of limited-government, I await your respone.

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8:02 pm, Jul 11, 2009
lmktacwa

You make good and lucid points. Yes, the (R)'s and their conservative base are hypocrites when it comes to that whole privacy thing... keeping the government's hands off your person ONLY applies when they think the gov't is reaching into your pockets... other than that, they are radical fundamentalists and want to govern everything you do with, to and for your body.

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10:17 pm, Jul 11, 2009
Genni2002

Isn't it as simple as follows: 1. there is a lot of money in drugs, particularly if they are illegal and 2. the pharma business has a lot of lobbyers in DC and they aren't don't want cheaper, available drugs out there and finally, 3. there may be a good reason to keep hardcore drugs off the streets so perhaps some altruistic, heartfelt reasons but probably not only Repubs against for this reason.

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4:42 am, Jul 12, 2009
trutherr

You have issues. Why are you supporting drug use? do you want your kids doing drugs? Theres just something wrong with people that support this. god doesent want us to harm our bodys or our childrens bodys. and people that are in jail deserve to be there otherwise they wouldent be there.

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8:46 pm, Jul 13, 2009
foxiejd

I tend to agree: I don't think the law should prohibit what people do with/put into their bodies. I feel like the best "prohibition" tactic would be to legalize, mainstream and tax hard drugs. Does it have the same appeal if it stops being illegal and if you are on record as someone who buys whatever substance it is you're buying?

But then I look at the fiasco that was Opium in China, and the Opium Wars all together.

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12:22 pm, Jul 14, 2009
aquamarine

Thank you Jeff Deeney for writing this, and thank you Daily Beast for printing it. Now, I feel I understand something that I could not have figured out for myself. I really appreciate this kind of article.

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9:27 pm, Jul 11, 2009
wiseone

I can't believe the writer of this article thinks the public is not aware of the logistic's involved in drug dealing. It's a deadly game, filled with fear, mistrust, murder, rape and robbery. There's no retirement, the job usually last an average of 5-yrs. After that, you are either dead or in jail.

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10:10 pm, Jul 11, 2009

This comment has been removed by The Daily Beast's editors.

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8:51 am, Jul 12, 2009
mothnflame

This girl became a dealer for precisely the reason that folks are asking 'how'. She had the perfect cover. My friend funded her ivy league college education 25 years ago, trafficking cocaine. The gang she worked with picked her because of how she blended in. Happens all the time.

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12:02 pm, Jul 12, 2009
numonk

True, that's why so often you find that bulk incidences involve sending 'grandma out to pick up some milk' rather than sending out the "thugs".

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1:50 pm, Jul 12, 2009
pricklypear

Runs in the family, I guess.

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1:25 am, Jul 13, 2009
pricklypear

So mothnflame,

Where is the trafficker today? Ivy league or not, a low-life is a low-life.

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1:36 am, Jul 13, 2009
Yentalicious

Are you sure Rian Thal is dead or did she go deep under cover as Audra Shay, the new Young Republicn leader in th first story? They look remarkable similar...

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2:04 pm, Jul 12, 2009
Chicago48

http://www.nydailynews.com/gossip/2009/07/07/2009-07-07_former_figure_skati ng_champion_nicole_bobek_arrested_.html

Nicole Bobek anyone?

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8:02 pm, Jul 12, 2009
terry332

Legalization of drugs is the only answer. Then the money involved would be taxed just like cigs & liquor & this kind of thing would not happen. Those who want drugs will get them one way or another; and that usually means stealing and killing. Leagalization is the ONLY answer to get this situation under control.WFB said this over 25 yrs. ago. If only someone would listen. Maybe these all these useless killings would end all over the USA that are all drug related.

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8:46 pm, Jul 12, 2009
satyricaldude

So far removed my ass. Rich suburban girls aren't even one degree of separation from a coke dealer. She got into cocaine because it's very likely (and yes, I admit speculation on this part) that she and her friends were doing coke. It's still a rich kid drug of choice.

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11:07 pm, Jul 12, 2009
rjc0825

In the article the author says she was known as a casual user. So this isn't speculation.

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10:24 am, Jul 13, 2009
briansays

"Sonny (Crockett) I've been thinking and you're just the flip side of the dealers you chase. You're all players. You get high on the action" --Sonny's ex wife, Episode 1 Season 1 Miami Vice

"So sorry that it turned out this way and that you had to loose
It's the ultimate enticement
It's the smugglers blues"--Glen Frey

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12:42 pm, Jul 13, 2009
Portmanteau

I am not really too broken up about someone selling recreational drugs. The government's prohibition on said substances has been one gigantic waste of money. One thing that might come from the latest economic meltdown is a potential to diminish the costly programs that government can 'afford' to run. The 'war on drugs' is one that needs to be scrutinized.

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8:50 am, Jul 14, 2009
phillymediawatchdog

this piece contains not one single shred of independently obtained (let alone new) information. it is nothing more than a clip job -- a rewrite, with no proper attribution to the sources stolen from (philly inquirer and daily news). what a long, sad fall it's been, ms brown.

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2:33 pm, Jul 14, 2009
convolved

Agreed. But perhaps worse is the fact that the author, after repeating a story form other sources, spends the remaining half of the article inventing a tenuous parallel between the victims life and his own. The parallel is unconvincing, however: I mean, really:

"I once knew a coke dealer-not a barroom nickel and dimer, but the kind of dude who could get you kilo if you needed it-and there were moments of opportunity when I, too, was asked if I wanted to get in on the game. Did I want to front five grand and go in on a niner?"

Who talks like that? Who was his dealer, Ice-T?

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9:00 pm, Jul 15, 2009
Teuthida

Frankly I'll reserve my sympathy for something other than the life and death of Ms Thal. It's hard to get all worked up over the death of an affluent party girl running with the wrong crowd for something as banal as pocket money and nightclub cred.

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6:37 pm, Jul 14, 2009
gustav

Does anyone else find it strange to read hanging out with sports stars and drug dealers described as social climbing?

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7:03 am, Jul 15, 2009
badboy1983

What happened to Rian should be a good message to the middle/upper class suburban "WHITE GIRLS" who come from good families, go to good schools who think it's "COOL" to get seriously involved with ni--ers / thugs and drugs! In a way, I feel what happened to her is a shame, and in a way I don't. You wanna play, YOU PAY! If you don't get busted and go to jail, you end up paying for it with your life, it's only a matter of time, especially to a young, naive, rich suburban white girl with no street smarts, a girl like that would be the ultimate prey in the shark tank.

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1:46 am, Aug 1, 2009
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How a Rich Suburban Girl Became a Drug Kingpin

by Jeff Deeney

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