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Doree Shafrir

Univ. of Martha

Fortunately my relationship is generally the latter; after nearly two years of living together, Sam and I have developed an equitable arrangement (if I cook, he does the dishes, and vice versa, is pretty much what it comes down to; if his socks don't make it into the laundry basket when it's my turn to do laundry, they don't get washed). That being said, there is the nagging feeling that ultimately, it is I who cares more about our apartment being habitable. If it were truly up to him, would the sheets ever get washed, or does he wash them because I have to ask? I had a feeling that Martha probably wouldn't help me in that arena.

While I’m in no danger of suddenly becoming obsessively neat, Martha’s videos did impose a certain degree of order on our lives.

Still, I was determined to check out what she could help me with. Her offerings are divided into three categories: Weddings ($39.95); Recipes, Decorating, and Crafts ($34.95); and Martha Stewart Classics ($19.95). The videos in each series are also available for individual download. I decided I didn't need all of the videos in any category, so I chose Organizing (seven parts, $9.95) and Decorating Basics (six parts, $9.95) from the Recipes, Decorating and Crafts category, and Secrets of Entertaining: A Formal Dinner Party (four parts; $7.95) from the Classics category.

As I settled in to watch the Organizing series (Closets, Basement Shelves, Bathroom, Dresser Drawers, Linen Closets, Organizing Board, and Organizing Kids Art), I took a glance around the apartment. Sam and I share one tiny closet and another area with a few hooks and shelves, where Sam hangs some of his shirts and I store my shoes, many of which I realized guiltily I hadn't worn in years, and some of my handbags. There's another horrible area we call the hearth (our bedroom used to be the kitchen of the old brownstone we live in, and there's a large hole in the wall that we think used to be a fireplace, which we fill with junk). I have another shoe rack that hangs over the door to our bedroom that makes it difficult to close, and always seems in danger of falling. Sam and I each have a dresser; mine is usually overflowing with wrinkled T-shirts and cardigans, and I long ago deemed my underwear and sock drawers beyond hope.

Could Martha save me?

It quickly became clear that in order to get organized The Martha Way, I was going to have to acquire a few key items. There are certain things that Martha loves—namely, her Brother P-Touch labelmaker, clear containers, and acid-free tissue paper. Since I was doing this Brooklyn-style, and in one afternoon, I decided I would limit myself to what I could procure at the Target in downtown Brooklyn—always a risky proposition, because they tend to be out of the most important things I need whenever I go. But after watching the videos, and armed with a list, I headed over. (By this point, I'd decided that taking on more than the Organizing series was going to require a much more extensive commitment and would probably also require Sam's involvement, which seemed dubious; the formal dinner party, for example, would have involved purchasing a dinner service for 12, plus food like caviar.) At Target, I limited myself to purchasing only items that I could use in service of becoming Martha. The only thing on my must-buy list that they didn't have was the acid-free tissue paper, which Martha had said was essential for folding into my delicates and my sweaters. I briefly debated using regular tissue paper but decided against it.

I came home with:

—a labelmaker, the DYMO LetraTag, and an extra roll of label tape. I really wanted the Brother model Martha uses, but Target didn't have it.
—double-A batteries for the labelmaker
—three clear plastic shoebox sets of five boxes each
—three 28-quart clear plastic containers
—two rolls of contact paper (one decorated, one not)
—four tie and belt hangers
—two drawer organizers
—a cedar accessories closet set (Martha also loves cedar)
—two suit/dress protectors (basically garment bags)
—five shoulder covers for suits, dresses, etc.
—sponges in three different colors (Martha says to have different sponges for your toilet and sink... makes sense, though when she said it I felt sort of gross for not doing it already)
—Krazy Glue
—two medium and one small clear plastic craft organizers

With all of my materials in hand, I watched the videos again. Some of her instructions clearly were not directed at me—in the section on basement organizing, she points to the shelf where one is to keep "your Christmas ornaments, your oversized picnic baskets." She also has a shelf in her basement devoted solely to vases and other flower-related vessels, and one for dormant bulbs for the garden. In her segment on dresser drawers, we learn that Martha has an entire section of her drawer organizer devoted to identically folded white socks. In the linen closet section, in addition to learning about Martha's childhood idol, she teaches her audience how to maintain a collection of antique linens and lace curtains, and concludes with the wince-worthy claim that "organizing your linens like this is just one of the many tasks you have as a homemaker."

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August 3, 2009 | 11:02pm
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slobone

Ah, well I remember seeing that linen-closet segment on the old Martha Stewart Living show. This clip doesn't include the part where she tells you to install little brass doohickeys each holding a card identifying the item above it on the shelf -- "seasonal blankets" "flat twin sheets", etc., just like a department store.

Nobody who's just trying to help would tell you to do something so insanely labor-intensive. And yet, I have to admit, I loved the idea. Who wouldn't want a sweet-smelling, perfectly ordered, well-stocked linen closet?

That's when I had my Martha epiphany. Her shows are appealing precisely because her suggestions are so impractical. While we watch, we can daydream about all the wonderful home-improvement projects we can do someday when we get the time and energy. Which of course we never will.

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3:27 am, Aug 4, 2009

OHNOTAGAIN

Just goes to show, in America you CAN be convicted of a felony and maintain your stature of wealth, prominence and superiority in this system. Hope Michael Vick gets the same opportunity. Most real Americans who have felonies are still searching for any job, not just their old one.

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9:03 am, Aug 4, 2009

scott1607

Hey don't be hating Martha just because she took her lemons and made some delicious, refreshing lemonade! And a lemon meringue pie. And candied the peels. And filmed herself doing it so she could sell the videos.

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4:31 pm, Aug 4, 2009

my3sons

While I love organizing my house and keeping it clean I have learned from past experiences that it only works temporarily. At a certain point you become a dog chasing its own tail. With 3 kids and a lovely husband it is virtually impossibly to live like that. Although I enjoy Martha's show, magazines and have cooked and baked delicious things using her recipes, I know that to live in a home that she imagines to be "organized" is to be a single person with a fairly severe case of OCD.

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7:08 am, Aug 4, 2009

Ritarita

I read somewhere
That when Martha and her daughter
Want to relax at home-
They go out and wash every car
In the driveway.
They're possessed of a certain gene-
And you can't buy it.

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7:49 am, Aug 4, 2009

marinersarenumber1

Ahhh, the sweet smelling smugness of success.
I have a thing for the letter "s". I will call her Smartha.

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7:19 pm, Aug 4, 2009

jafi12

I'm addicted to my p-touch labeler, I've gotten my sister and mother addicted as well. I just wish I had as much linen closet space to be as organized as Martha's. But yes, if you have a husband that likes to hoard and objects when you try to throw out half dried 10 year old paint, living like Martha would require drill sargent OCD:-)

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9:40 am, Aug 4, 2009

Chuckv

I am a guy, and I am the most organized in the family, which is like saying I drank less than anyone else at my AA meeting. My wife has, shall we say, "issues" and the kids don't give a damn.

But everything I know about cleaning and organizing I learned from Don Aslett, who ran a professional cleaning company before he found out that writing books was easier and more lucrative. I strongly suggest you go to his site cleanreport.com and buy some of his books and check out his cleaning products. For me at least, he was to cleaning what Julia Child was to cooking.

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11:10 am, Aug 4, 2009

squiggy

When Honey Dew organizes, and I've seen Martha mags on the table, I know something is bothering her about the area and once she gets it done no one can touch it! I don't get that part of it all, look but don't touch? Our boys are gone and I take this stuff personally!

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11:18 am, Aug 4, 2009

Carole65

OMG, squiggy, how I relate to Honey Dew. Our kids are gone, too, and, honest to God, as soon as I vacuum, he has to become Hansel. He won't find his way back to the TV room. It must be genetic, but God bless your wife.

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6:01 pm, Aug 4, 2009

marinersarenumber1

Does Martha have any tips on finding lost dryer socks?

I'd also like a few pointers on removing tartar from my cat's teeth.

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7:17 pm, Aug 4, 2009

laDivaG

I'm sorry, marinesarenumber1, lost socks are gone, dissolved in the lint filter; they self-destruct when they feel unloved.

Pin them together when you put them in the dirty-clothes basket and they will be comforted by their mates and stay with you until their soles wear thin.

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3:05 am, Aug 5, 2009

marinersarenumber1

laDivaG: A pin it is! You are worth your weight...in lost dryer socks! I usually buy packages of 8 pairs. Easy to sort for the old fossil that I am, without the agony of losing sleep over lost sheep (play on words, as in wool, as in wool socks...okay, I'll shut up).

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12:31 am, Aug 6, 2009

Ritarita

Mariner-
The dryer god
Demands sacrificial offerings.
Best to resign yourself.

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2:49 pm, Aug 5, 2009

ucblue

Martha is wasting her time. She should start an online MSU. with a 4 yr degree and a MFA. If Jack Welch and Suzy can start up an on-line MBA, why not? At least Martha's degree would be useful.

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7:56 pm, Aug 4, 2009

WestVillager

Aspiration is Martha Stewart's shtick. That's fine. No need to overcomplicate her general advice. Personally, I don't know a single person who has so many picnic baskets --much less the oversized varieties-- that they need to label a safe spot for them . Maybe the lesson is to identify a place to put the results of a Viewfinder fetish, for example. Similarly, picking up a sock that's not yours off the floor doesn't make you one of the women in that Texas polygamy cult with the color coded dresses and awkward hairstyles. (I figure people pick up dirty socks off the floor because of what might be on the bottom of it.) Seems to me Stewart's premise is rather simple: considering how much we spend on our homes and what they house, keeping it clean can be pleasant or even rewarding.

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9:34 pm, Aug 4, 2009
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Univ. of Martha

by Doree Shafrir

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