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Book Cover - N&NR - How Markets Fail How Markets Fail: The Logic of Economic Calamities. By John Cassidy. 400 pages. Farrar, Straus, and Giroux. $28.00. How Markets Fail: The Logic of Economic Calamities
by John Cassidy

How “rational irrationality” and a misunderstanding of the marketplace led to economic disaster.

In his new book, New Yorker writer John Cassidy sounds a dire warning about elegant and classic economic theories that gloss over the glaring realities of failed markets. Cassidy turns to the burgeoning field of behavioral economics to explain how we arrived at the global economic crisis. Behavioral economics rejects decision-making based on rational self-interest for human vices, such as hubris, selfishness, and shortsightedness. Such behaviors are what lead to spikes in oil prices, CEO greed, and the boom-and-bust cycle of the real-estate market, Cassidy writes. Publishers Weekly says, “Both a narrative and a call to arms, the book provides an intellectual and historical context for the string of denial and bad decisions that led to the disastrous ‘illusion of harmony,’ the lure of real estate, and the Great Crunch of 2008.” The notion of a self-correction marketplace is a false one, Cassidy argues, and it may just be time for Wall Street to get real.

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November 2, 2009 | 9:35pm
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This Week's Hot Reads

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