Bloomberg Plans Anti-Gun Ad Blitz

PSA

Updated Apr. 21, 2017 11:58AM EDT / Published Mar. 23, 2013 6:43PM EDT

John Minchillo/AP

You have to give it to the man: he puts his money where his mouth is. New York City Mayor Michael Bloomberg announced Saturday he is starting a $12 million dollar ad campaign to put Senators on the spot about gun control reform. The ads, which will begin airing Monday 12 states target specific senators who Bloomberg believes might be persuaded on gun control in districts in Ohio, Pennsylvania, Arizona and North Carolina. The ads do not make reference to the assault weapon ban, which was dropped by Senate democrats from the gun control bill last week.

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Bloomberg Plans Anti-Gun Ad Blitz

John Minchillo/AP