Classic Advertising

Bras, Cars, and Coke, Brought to You by the Mad Men

As we await the final episodes of ‘Mad Men,’ there’s Taschen’s ‘Mid-Century Ads.’ From the classic ‘It’s Toasted!’ Lucky Strike ad to the ‘Olivetti girl,’ see the books’ best ads.

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As we await the final episodes of AMC’s Mad Men, relive the ads of the 1950s and ’60s with Taschen’s Mid-Century Ads, a companion set of books from author Steven Heller and editor Jim Heimann. From the classic “It’s Toasted!” Lucky Strike ad to the “Olivetti girl,” see some of the books’ best images.

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Pontiac, 1958

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Knoll Textiles, 1958. Herbert Matter’s ‘chimney sweep’ ad for Knoll appeared on the inside front cover of The New Yorker anniversary issue.

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Martini & Rossi, 1958

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Smirnoff, 1958, featuring Geoffrey Holder

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Lucky Strike, 1954

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Maidenform, 1961

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Budweiser, 1962

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Hunt’s, 1960

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Metrecal, 1963

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Hathaway, 1951

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Olivetti, 1972

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Volkswagen, 1969