Cologne of Whopper

Fast food chain Burger King is rolling out a new product, and it doesn’t involve stacks of patties and processed cheese. Last weekend, the company debuted a men’s body spray named “Flame.” The $4-a-bottle aroma is billed as “The scent of seduction with a hint of flame-broiled meat.” Daring men can purchase the fragrance at Rickey’s retailers in New York, or online at www.firemeetsdesire.com. How convenient—Christmas is just around the corner.