Where Oprah goes, Martha follows. Martha Stewart is in “preliminary talks” with the parent company of Hallmark about creating a new lifestyle television channel, says Broadcasting & Cable. The joint venture is tentatively titled “Hallmark Home,” though it’s unclear why exactly Martha needs her own channel when she practically controls Hallmark already: Starting March 29, Hallmark will broadcast seven hours of Martha-branded programming every day. Hallmark will also begin airing The Martha Stewart Show in September and will collaborate with her throughout the year on various specials.
Airtime Virginia Sherwood, NBC Newswire / AP Photo