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The $760, 110-Proof Beer

Where do we sign up? A Scottish brewery called BrewDog has released a 110-proof beer that costs $760 per bottle. The beer, called The End of History, may be worth it just for the taxidermied-rodent koozie. The animals are stuffed so that the neck of the beer comes out of their mouth. Advocates for Animals has called the packaging a “perverse idea.”

July 22, 2010 10:43 AM


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