Madonna is being sued for using the name “Material Girl,” a reference to her hit 80s song, in her juniors clothing line designed with her daughter Lourdes. Clothing maker LA Triumph says it’s been using the name to market clothes since 1997. LA Triumph contends it makes similar clothes for the same market and claims it’s now at “a risk of being subsumed by Madonna’s profile, obvious worldwide notoriety.” Madonna’s line launched earlier this month with Gossip Girl star Taylor Momsen as its face. The singer hasn’t commented.
BRAND IDENTITY Peter Kramer / AP Photo