Jeremy Lin, the only NBA star with a Harvard degree, has scored his first major endorsement deal. He’s signed on with Volvo, which is owned by a Chinese corporation, to represent the automaker in ads in the US and China over the next two years. Lin’s success has filled a demand for professional basketball among Chinese sports fans first fed by Yao Ming, who has since retired from the Houston Rockets. “You may not immediately see the connection between me and Volvo,” Lin said in a statement. “But both of us are striving to be better and smarter at what we do, and to do it our own way.” Hey, at least it’s not Linfinti or Lin-coln.