Vidal Sassoon Dies at 84

    With the expectation of keeping his namesake line of hair care products on American retail shelves, and to maintain his percentage of royalties from their sales, Vidal Sassoon, seen in his Beverly Hills, Calif., home Wednesday, April 23, 2003, is suing Cincinnati-based Procter & Gamble, which acquired the successful line in 1985 when it bought Richardson-Vicks Inc., saying the company deliberately sabotaged his productline in favor of P&G-developed rival brand, Pantene.(AP Photo/Damian Dovarganes)

    Damian Dovarganes / AP Photo

    He probably never had a bad hair day in his life. Hairstyling pioneer Vidal Sassoon died of natural causes at age 84 on Wednesday at his home in Los Angeles. Sassoon began working in a salon as a “shampoo boy” and opened his first salon in London in 1954. Sassoon began to transform the rigid hairstyles of the 1950s and but didn’t become famous for his wash-and-wear hairstyles until the ‘60s. “My idea was to cut shape into the hair, to use it like fabric and take away everything that was superfluous,” Sassoon said in a 1993 Los Angeles Times profile. He eventually expanded to the U.S. before developing an eponymous line of shampoos and styling products and founding the Vidal Sassoon Academies.

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