Facebook Buys Face.com

NEW ACQUISITION

Updated Apr. 21, 2017 4:38PM EDT / Published Jun. 18, 2012 3:50PM EDT

Marcio Jose Sanchez / AP Photo

Facebook’s photo-tagging capabilities are about to get a lot more advanced. The world’s largest social-networking website has bought Face.com, the company announced Monday, a startup that specializes in facial-recognition technology. Facebook, which went public a month ago, has been making acquisitions left and right ever since it bought the photo-sharing application Instagram in April. The company did not disclose the terms of the latest deal, which will help users tag photos and find images online through facial-recognition software. Facebook already uses some of the Israeli startup's technology, but the new acquisition hints that Facebook is looking to further expand in the smartphone market.

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Facebook Buys Face.com

Marcio Jose Sanchez / AP Photo