Just in time for President Obama's women's rights rally in Colorado, the Romney campaign announced it's kicking off a Women for Mitt coalition led by none other than senior campaign liaison to the female species, Ann Romney. "I'm proud to be heading up this effort to reach out to women voters," Mitt's wife said in a press release. "There is no doubt that women will play a crucial role in determining the outcome of this election, that's something Mitt understands well." Rep. Cathy McMorris Rogers chimed in, "Since President Obama can't run on his record, he's resorted to scare tactics to distract and divide women—namely, the so-called 'war on women' which is a total myth. The women of America aren't falling for it." Among the high-profile ladies who will serve on the coalition's advisory board and as cochairs are former secretary of State Condoleeza Rice, past Senate hopeful Carly Fiorina, and a whole slew of female congressional Republicans.