All right, Apple, suspense effectively built. The Apple store went offline on Wednesday, hours ahead of the big launch announcement of the new iPhone and new iOS. Apple has used this move before to build up hype for its big announcements, and it’s an optimistic sign to fans of the products that at least some things will be available for preorder on Wednesday. But it could also be a bug on Apple’s part—there have been reports that its iCloud system was down on Wednesday, although those haven’t been confirmed.
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