1. BAD IDEA

    ‘Rise of the Guardians’ Falls Flat

    This film image released by Paramount Pictures shows a scene from the film "Rise of the Guardians," an adventure with Santa Claus, the Easter Bunny and other mythical beings battling an evil spirit. (AP Photo/Paramount Pictures, DreamWorks Animation )

    DreamWorks Animation

    Oh, so that’s what it’s about! Rise of the Guardians, the new DreamWorks Animation flick apparently conceived as a “no-brainer blockbuster” has failed miserably at the box office with only a shade over $30 million over five days. The film joins the lovable (?) characters Jack Frost, Santa Claus, the Tooth Fairy, the Easter Bunny, and the Sandman as some sort of A-Team-esque crimefighting squad. It stood no chance against Edward Cullen and James Bond.

    Read it at The New York Times