Coca-Cola to Address Obesity

    This undated image provided by Coca-Cola Co. shows the company's limited-edition white can, left, and red can, right.  The company is bringing back its red cans after the limited-edition white can drew complains from some Coke drinkers. The world’s largest beverage maker announced in October that it was turning its iconic red cans white as part of a campaign to protect polar bears and their habitats. The white cans featured a family of polar bears and the company name in red.  It was the first time Coca-Cola had changed the color of its cans on Coke away from red. (AP Photo/Coca Cola Co., Rodger Macuch)

    Rodger Macuch/AP

    Will this affect the Christmas polar-bear ads? Coca-Cola announced on Monday that it will be tackling obesity in a new ad campaign that will air during the three 24-hour news networks’ highest-rated shows. But rather than talk about the impact of soda on health, the ad instead highlights Coca-Cola’s efforts over the past few years of providing drinks with fewer calories and notes that weight gain is associated with any sugar drink, not just soda. Recent research has not been so kind to soda and the city of Cambridge, Mass., has suggested it will follow New York in banning large sodas.

    Read it at Associated Press