The Big Easy is due for a boon to its economy as it hosts this year’s Super Bowl, seven years after the city was left in ruins by Hurricane Katrina. City officials are expecting to reap $432 million from the football bonanza—$100 million more than Indianapolis gained from last year’s bash, though less than Dallas’s estimated $600 million in 2011. With more than 150,000 people descending on the city for the weekend’s festivities and practically every hotel booked, tourist officials are directing latecomers as far as Baton Rouge. Beyoncé better bring her A-game to the halftime show.
