1. same old drink

    Maker’s Mark Won’t Cut Proof

    In this photo taken on Wednesday, April 8, 2009 Howard Busch of Reading, Pa., makes a picture of bottles of Maker's Mark during a tour of the distillery before they are put into boxes in Loretto, Ky. (AP Photo/Ed Reinke)

    Ed Reinke/AP

    Maker's Mark has learned the hard way that Americans won't let anyone water down their whisky. Last week, a huge backlash followed the company's announcement to cut the alcohol volume in its product from 45 percent to 42 percent, due to a supply shortage. “While we thought we were doing what was right, this is your brand—and you told us in large numbers to change our decision,” the company wrote on its website Sunday. “Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.”

    Read it at Courier Journal