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SUGARY SNACKS Kellogg’s Settles $4M False-Advertising Suit Kellogg’s®/AP

Kellogg’s Settles $4M False-Advertising Suit

It turns out Frosted Mini-Wheats aren't so good for you, and now Kellogg's will pay $4 million to settle a class-action suit accusing them of falsely implying that the cereal could help kids concentrate. In 2008 and 2009, the company aired commercials that claimed the sugary cereal could improve cognitive function and was “clinically shown to improve kids’ attentiveness by 11 percent” even though there wasn’t scientific evidence to back it up. People who bought Frosted Mini-Wheats will be able to submit a claim to be compensated up to $15 for three boxes of cereal. 

 

 

June 4, 2013 11:18 AM