Kellogg’s Settles $4M False-Advertising Suit

    COMMERCIAL IMAGE - In this infographic released by Kellogg’s® on Thursday, May 10, 2012, Kellogg’s® Mini-Wheats® cereal contains more fiber and whole grains than other Big Breakfast options. Each bowl of Kellogg’s® Mini-Wheats® helps adults stay full all morning long, without that weighed-down feeling that results from other Big Breakfasts. (Kellogg’s® via AP Images)


    It turns out Frosted Mini-Wheats aren't so good for you, and now Kellogg's will pay $4 million to settle a class-action suit accusing them of falsely implying that the cereal could help kids concentrate. In 2008 and 2009, the company aired commercials that claimed the sugary cereal could improve cognitive function and was “clinically shown to improve kids’ attentiveness by 11 percent” even though there wasn’t scientific evidence to back it up. People who bought Frosted Mini-Wheats will be able to submit a claim to be compensated up to $15 for three boxes of cereal. 



    Read it at Think Progress