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E-Cigarettes Get Investors

Is tobacco going digital? Sean Parker, the guy behind Napster and of Facebook fame, along with other Silicon Valley investors are placing a $75 million bet on Arizona based e-cigarette manufacturer NJOY Inc. At the same time, Big Tobacco is stepping up its game as Altria Group and Reynolds American are expected to begin a rollout of their own e-cigarettes.

June 10, 2013 11:51 AM