If that bizarre Fox interview with Reza Aslan was a viral marketing campaign, it was a stroke of genius. The day after an uncomfortable interview in which Fox News religion correspondent Lauren Green repeatedly asked religious scholar Reza Aslan why Aslan, a Muslim, would want to write a book about Jesus, Aslan’s new book, Zealot: The Life and Times of Jesus of Nazareth, has skyrocketed to No. 1 on Amazon. In the interview, Green accused Aslan of hiding his faith and asked him why he would be interested in the founder of Christianity. Aslan replied that he notes he’s a Muslim on page two and explains, slowly and clearly, what a scholar is.