Yahoo Unveils Darker New Logo

As in literally darker. Yahoo’s much-anticipated logo was finally revealed late Wednesday night on the company’s Tumblr. One is white text on a purple background, and the other is purple text on a white background. The logo, which uses a sans-serif typeface, is being called “cleaner” and “thinner.” The statement accompanying the logo, as well as the rebranding, said: “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”