Stoli: We’re Not Russian

    NEW YORK, NY - APRIL 27:  Atmosphere at the Tribeca Film Festival 2012 After-Party For Trishna, Hosted By Stolichnaya Vodka, At Hotel Chantelle on April 27, 2012 in New York City.  (Photo by Craig Barritt/Getty Images for Tribeca Film Festival)

    Craig Barritt/Getty

    Blindsided by a global gay-rights protest of “Russian” vodka in the wake of the country’s anti-gay law, the popular brand Stolichnaya is pushing back with an unexpected strategy: denying its provenance. Stoli advertised itself as Russian until 2010, even though it has always been made in Latvia, and the brand’s owner is considered an outlaw by the Russian government. It is now filtered and bottled in Latvia, and its ingredients come from across Europe. “I always thought it was Russian,” said Kaspars Zalitis, a Latvian gay-rights activist. The boycott was promoted in the U.S. by prominent gay Americans like sex columnist Dan Savage. Gay activist Stuart Milk said American boycotters thought Stoli was an “easy target,” but that the boycott was “misguided.”

    Read it at The New York Times