YouTube's experimental venture into the awards show arena took place Sunday night with babies as prizes, live music video filming, and a cake destruction segment. It was a spontaneous, live-streamed show, featuring celebrities like Michael Shannon and Rashida Jones, and performances from artists like Lady Gaga and Arcade Fire. The audience got to pick its favorites, with Eminem winning Artist of the Year, and Macklemore & Ryan Lewis taking the prize for YouTube Breakthrough.
