Because sending a low-fi filtered photo via text message is really just such a pain, Instagram is now making it possible for users to send photos and videos to friends directly through the app. Instagram’s founder and CEO Kevin Systrom announced the new service in New York, Thursday. “For us, communication is very core,” he said. “It’s not about photography necessarily.” The creation of Instagram Direct is no doubt a response to the popularity of other private messaging apps like Snapchat and WhatsApp.
