Chipotle to Publish Authors on Cups

    A sign for a Chipotle Mexican restaurant is seen in Arlington, Virginia February 4, 2011. Upscale burrito chain Chipotle Mexican Grill Inc faces a wider probe of its hiring by U.S. immigration officials, after the company came under scrutiny in Minnesota and had to fire workers. Chipotle has received U.S. Immigration and Customs Enforcement (ICE) "notices of inspection" for restaurants in Washington, D.C., and Virginia, co-Chief Executive Monty Moran told Reuters on Friday. .  REUTERS/Kevin Lamarque (UNITED STATES - Tags: BUSINESS FOOD SOCIETY EMPLOYMENT) - RTXXHC2

    Kevin Lamarque/Reuters

    Beginning today, Chipotle will feature original short stories from major writers like Malcolm Gladwell, Toni Morrison, George Saunders, and Jonathan Safran Foer on their bags and cups. The initiative was thought up by Foer, the author of Eating Animals (a book critical of food production) while sitting in a Chipotle a while back when he had forgotten a book or magazine (and therefore had nothing to do while eating his burrito). So he emailed Chipotle CEO Steve Ells, writing, "I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn’t have that negative experience, they could have a positive experience if they had access to some kind of interesting text." According to Foer, Chipotle did not get involved in the editorial process, and the authors and texts were chosen by him. 

    Read it at Vanity Fair