Cone Bras

Lady Gaga and Katy Perry are wearing cone bras in their new videos. From Madonna to Howard Hughes, Rebecca Dana traces the origins of fashion’s longest-running practical joke.

Luca Bruno / AP Photo,LUCA BRUNO

Luca Bruno / AP Photo

Dolce & Gabbana

Italian fashion house Dolce & Gabbana showed a modern interpretation of the Gaultier corset as part of their Spring 2010 collection.

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Jean Paul Gaultier

Gaultier too reinterpreted his original masterpiece, created for Madonna’s Blonde Ambition tour, for a recent collection.

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Louise Goldin

British designer Louise Goldin picked up on the underwear as outerwear trend as well, doing a small-n-pointy version of the traditional cone.

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Madonna wears one of the first Gaultier cone bras during her 1990 Blonde Ambition tour.

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Bettie Page

1950’s pin-up Betty Page was an early and enthusiastic cone-bra wearer, sporting the dangerous underwear for much of her career—until her conversion to Christianity in 1959 and went off to work for Billy Graham.

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Jane Russell

Legend has it that Howard Hughes designed the first version of the push-up bra for Jane Russell to wear in The Outlaws. But Russell denied ever wearing his creation.