Cone Bras

Lady Gaga and Katy Perry are wearing cone bras in their new videos. From Madonna to Howard Hughes, Rebecca Dana traces the origins of fashion’s longest-running practical joke.

Luca Bruno / AP Photo,LUCA BRUNO

Luca Bruno / AP Photo

Dolce & Gabbana

Italian fashion house Dolce & Gabbana showed a modern interpretation of the Gaultier corset as part of their Spring 2010 collection.

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Jean Paul Gaultier

Gaultier too reinterpreted his original masterpiece, created for Madonna’s Blonde Ambition tour, for a recent collection.

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Louise Goldin

British designer Louise Goldin picked up on the underwear as outerwear trend as well, doing a small-n-pointy version of the traditional cone.

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Madonna

Madonna wears one of the first Gaultier cone bras during her 1990 Blonde Ambition tour.

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Bettie Page

1950’s pin-up Betty Page was an early and enthusiastic cone-bra wearer, sporting the dangerous underwear for much of her career—until her conversion to Christianity in 1959 and went off to work for Billy Graham.

AP Photo

Jane Russell

Legend has it that Howard Hughes designed the first version of the push-up bra for Jane Russell to wear in The Outlaws. But Russell denied ever wearing his creation.