Celebrity Sell-Off

There’s no faster way to pump up a product than to have a famous face singing its praises, so it’s no real surprise that companies turn to celebs to hawk their wares. But among the well-known endorsements (NBA athletes and sneakers, etc.), there are some more under-the-radar product pitches, from Bruce Willis telling people to trust in a particular bank to Kiefer Sutherland appearing in ads for a Japanese energy drink. NEWSWEEK looks at both the high-profile and the largely unknown commercials famous folks are appearing in.