James P. Othmer is the author of ADLAND: Searching for the Meaning of Life on a Branded Planet and the novel THE FUTURIST.
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Super Bowl Ads 2011: Report Card
A young Darth Vader was a hit for Volkswagen, while Chrysler got deep with its ode to Detroit.... MORE
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How Nike Exploits Tiger Woods' Dead Father
A new ad that uses the voice of Earl Woods isn’t just provocative—it’s a creepy piece of... MORE
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Don Draper Takes on Health Care
President Obama is about to undertake the most daunting branding challenge in recent history: Sell... MORE
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Yes We Could Have!
With David Axelrod now on the hot seat, Adland author James P.... MORE
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Super Bowl Ads Play It Safe
Former ad exec James Othmer on why Abe Vigoda and Betty White were the stars of last night—and how... MORE
